Native Email add-on vs. CRM Inbox Functionality

Many CRM vendors, including several of our existing reference integrations like Pipedrive and Close, build email clients directly into their platform, and we like this approach.  However, we’ve found the Gmail inbox approach is preferred for the following reasons:

Familiarity

They live in Gmail and want to stay there; often, these are people with labels/rules set-up to manage their inbox and who rely on snooze functionality and the various other continuously-improving features.

All-In-One experience

If they need access to other add-ons (e.g. sales enablement tools, contract esignature, etc) then they need to use Gmail if they want a one-stop-shop inbox experience.

Mobile-friendly

Gmail Add-ons work on Gmail mobile apps (just Android now, but iOS is in beta), and for most outbound sales folks, this is where they read the majority of their email.

Native CRM inbox implementations are not going away, but nor are best-in-class email clients like Gmail and Outlook; there will always be a demand to draw top email-centric productivity apps to the side-bar in the form of well-designed add-ons. Cardinsoft makes it easy for cloud application vendors to add this functionality, quickly and cost-effectively.

Cardin publishes full-featured Close CRM Native Gmail add-on

Cardin’s existing free-to-install Multi-Connector already has fully-featured support for the Close CRM platform — enabling full contact and opportunity create, review, update, and delete. With the release of a dedicated and stand-alone version of Close, Cardin now offers the same experience to Close customers who do not require the option to see the data from other platforms, simultaneously, as supported by our existing Multi-Connector add-on.

The first-time experience is optimized to onboard Close customers easily, prompting them with full example animations to enter their API key and get started, in just a few clicks.

Cardinsoft releases Gmail Add-on for Pipedrive

Cardin has added support for the popular CRM platform Pipedrive to Cardin for Gmail. Cardin for Gmail is available to add to your Gmail side-bar in the Google GSuite Marketplace. It also be found in the Pipedrive marketplace. A free trial of Pipedrive is also available.

Once you have Cardin for Gmail installed, you can add a Pipedrive Connector to the Cardin for Gmail Dashboard. You can then lookup and edit CRM records without having to leave your Gmail inbox!

Cardinsoft releases Gmail Add-on for Bpm’online

Cardin has added support for the CRM platform Bpm’online to Cardin for Gmail. Cardin for Gmail is available to add to your Gmail side-bar in the Google GSuite Marketplace. A free trial of Bpm’online is also available, and Cardin for Gmail is featured in the bpm’online marketplace.

Once you have Cardin for Gmail installed, you can add the Bpm’online Connector to the Cardin for Gmail Dashboard. You can then lookup and edit CRM records without having to leave your Gmail inbox!

Cardinsoft releases Gmail Add-on for Less Annoying CRM (LACRM)

Cardin has added support for the CRM platform Less Annoying CRM to Cardin for Gmail. Cardin for Gmail is available to add to your Gmail side-bar in the Google GSuite Marketplace. A free trial of Less Annoying CRM is also available.

Once you have Cardin for Gmail installed, you can add the LACRM Connector to the Cardin for Gmail Dashboard. You can then lookup and edit CRM records without having to leave your Gmail inbox!

Cardinsoft set to release Gmail Add-on

Cardin for Gmail Add-on is on its way – to make your daily communications workflow as smooth and easy as it can be.

We've selected first three integrations to be included for initial release:
Less Annoying CRM
Pipedrive
QuickBooks

This is just a sneak peek of what's to come!